3 Media Monitoring Companies that Help You Boost Your ROI

3 Media Monitoring Companies that Help You Boost Your ROI

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3 min read

Measuring your social media presence in 2020 involves much more than the usual ‘likes’ and ‘shares’. Sure enough, those ‘like’ notifications can definitely be a positive sign. However, turning those into actual conversions is the challenge that marketers should be addressing. For instance, it is important to keep a track of all your top-performing posts and recreate them. This helps you to capitalize on when somebody in your sector expresses some serious interest in your content.

Above all, it is very important to know how people land on your website. With numerous media monitoring tools around, it is easy to find the source of the traffic without much effort. Today, marketers are embracing a data-driven approach to monitor their social media presence, rather than blasting random posts. Media monitoring tools also help to identify the right time to post and reach out to influencers.

Here are 3 media monitoring companies that help you boost your ROI.

  1. Vee Track Offering customized print, online and social media monitoring services , Vee Track helps businesses carefully monitor and understand what their customers are saying about them. The company helps you stay updated with all the necessary insights that help you create successful campaigns, while managing and protecting the online reputation of your brand. This ensures that you receive better ROI from the investments you made in social media campaigns, online and print media promotions and advertisements. Above all, you can get round-the-clock media monitoring across print, online and social media.

  2. Meltwater This media monitoring tool provides useful insights that are helpful for PR and marketing teams. Leveraging a syndicate of global publishers, the tool offers premium full text content for social channels. Equipped to manage multiple social channels in one place, Meltwater makes your media monitoring easier. You can also track community discussions and online conversations. Above all, you can use keywords and search the right social influencers.

  3. Brandwatch Offering a variety of products that provide businesses with real-time insights on the latest industry trends, branding as well as marketing, Brandwatch also offers system connections and reporting capabilities, which can be merged with your marketing initiatives. Brandwatch helps marketers with content strategy, customer experience, influencer marketing, brand management, crisis management and competitor analysis. Brandwatch also helps you to track a brand’s health, by letting marketers know when people talk about their brands.

Conclusion Keeping a track of the mentions, ‘likes’ and everything in between will not be this daunting if you start le\veraging the right tools. These media monitoring tools also help you to know how people are responding to your posts and other social media efforts. By providing a timely response to your target audience you can start growing your social media presence.